Skip to main content
Seth Godin

Seth Godin

Guest Columnist

Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual.

Connect with Seth:


Latest from Seth:

Putting the Chart Before the Horse
The Business of Music

Putting the Chart Before the Horse

Or, The Grateful Dead and the Top 40. I wonder if Jerry ever got jealous of acts that were able to put songs on the radio. (The Dead had exactly one hit record…) I hope not. Jerry was in a different business. Sure, he played music. Elton John also plays music. But they were in different businesses, performing for different...

The Culture of Free
The Business of Music

The Culture of Free

The game theory of discovery and the birth of the free-gap It all started because of the discovery problem. Too many things to choose from, more every day. No efficient way to alert the world about your service, your music, your book. How about giving it away to help the idea spread? The simplest old school examples are radio (songs...