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Mitch Joel

Mitch Joel

Mitch Joel’s first bass was a Fender Precision bass. It was sunburst. It was second-hand. It was a fake Fender. The previous owner had ripped out the frets. Mitch didn’t know why, but it was all that he could afford, so that’s what he learned to play on. Now, that all makes sense. Mitch is no Jaco. In fact, Mitch doesn’t play the bass, so much as he enjoys what others can create with it. And, while he studied it in college, other professional interests dragged him further away from bass playing.

Mitch is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title, Media Hacker). He is a columnist for the Harvard Business Review, Inc. Magazine, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. His next book, Algorhythm, will look at how the future of business will blend data and creativity.

Mitch is the host of the Groove – The No Treble Podcast, and he still has a soft-spot for the sound a fretless bass.

Articles by Mitch Joel:

  • Groove – Episode #32: Joe Dart

    Groove – Episode #32: Joe Dart

    Let’s just call it a “mutual admiration society.” Vulfpeck bassist, Joe Dart, has always been very kind to the No Treble community. And all of us – here at No Treble – can’t get enough of his funky grooves that often dominate and lead the band’s music. In short: we’re huge fans of how this... »

  • Groove – Episode #31: Shem Von Schroeck

    Groove – Episode #31: Shem Von Schroeck

    Most people know Shem Von Schroeck as the longtime bass player in Kenny Loggins’ band. At the beginning of this summer, Shem got word that he landed the coveted bass gig in Toto. The prolific and proficient bass player has also worked with everyone from Don Felder of The Eagles to Christopher Cross. He’s been... »

  • Groove – Episode #30: Robert “Bubby” Lewis

    Groove – Episode #30: Robert “Bubby” Lewis

    Some musicians struggle while trying to blend creativity and the electric bass. Robert “Bubby” Lewis is not one of those people. Whether it’s his video game, manga, comic book, science fiction-inspired solo album, , or how he thinks about the world, Bubby is a creative force on the electric bass. This is (probably) one of... »

  • Groove – Episode #29: Chuck Rainey

    Groove – Episode #29: Chuck Rainey

    How does one concisely (and intelligently) write something meaningful about an artist like Chuck Rainey? It’s easy to say that Chuck is an American bassist who was born in Cleveland, Ohio and went on to play with artists like Aretha Franklin, Steely Dan, Marvin Gaye, The Jackson 5, Quincy Jones, etc… He’s so much more... »

  • Groove – Episode #28: Liam Wilson

    Groove – Episode #28: Liam Wilson

    It cannot be argued that The Dillinger Escape Plan is one of the heaviest bands our world has seen. From their early days in the late nineties, I would frequent their mathcore shows, and marvel at just how much the heavy music genre had progressed. When I was a young metalhead, I could never imagine... »

  • Groove – Episode #27: Richard Bona

    Groove – Episode #27: Richard Bona

    He’s known as “The African Sting,” and people compare his style, approach and flair of the electric bass to Jaco Pastorius. If there’s one word that best describes Richard Bona it is: artist. The Cameroon native blends elements of African rhythms with jazz, rock, and pop. He has played with guitarist Mike Stern and Japanese... »

  • Groove – Episode #26: Nathan East

    Groove – Episode #26: Nathan East

    It’s hard to not hear the music of Nathan East. His discography is – literally – a who’s who of popular music, and it runs across many genres. Whether you have grooved to the sounds of Daft Punk’s massive hit, “Get Lucky” or enjoyed the hit song “Easy Lover” by Phil Collins in the mid-eighties,... »

  • Groove – Episode #25: Zander Zon

    Groove – Episode #25: Zander Zon

    Zander Zon has close to 60,000 subscribers on YouTube. That’s impressive for any solo bass player. What’s even more impressive is that Zander’s videos have generated close to 8 million views. The U.S. born (but London-based) artist has become known for both his original bass compositions, as well as his solo bass covers of film... »

  • Groove – Episode #24: Doug Wimbish

    Groove – Episode #24: Doug Wimbish

    Here’s the funny thing about a great bass line. It creeps up on you. You find yourself humming it. The song won’t get out of your head for days. Sometimes, you’re humming it aloud. Often, it becomes an earworm for someone else. They’re either thankful for this or – more often than not – they... »

  • Groove – Episode #23: Rudy Sarzo

    Groove – Episode #23: Rudy Sarzo

    I’m a child of the eighties. Well, the seventies, too, but I cut my musical taste in the early eighties onwards. One of the most pivotal moments in music for me was the 1983 US Festival. The metal day, in particular. I can troll YouTube and watch videos from that day, and it still sends... »