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Seth Godin

Seth Godin

Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

American Way Magazine calls him, "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.

His latest company, Squidoo.com, is ranked among the top 65 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you're passionate about. The site raises money for charity and pays royalties to its million plus members.

Check out Seth's blog.

Articles by Seth Godin:

  • Putting the Chart Before the Horse

    Putting the Chart Before the Horse

    Or, The Grateful Dead and the Top 40. I wonder if Jerry ever got jealous of acts that were able to put songs on the radio. (The Dead had exactly one hit record…) I hope not. Jerry was in a different business. Sure, he played music. Elton John also plays music. But they were in... »

  • The Culture of Free

    The Culture of Free

    The game theory of discovery and the birth of the free-gap It all started because of the discovery problem. Too many things to choose from, more every day. No efficient way to alert the world about your service, your music, your book. How about giving it away to help the idea spread? The simplest old... »