Sadowsky Guitars Announces Exclusive Licensing Deal with Warwick
Sadowsky Guitars has announced an exclusive licensing agreement with Warwick Gmbh. Legendary luthier Roger Sadowsky made the announcement in a press release that explains the arrangement.
“I started in this business as a one-man shop, with the luxury of spending all of my time doing what I love most—crafting instruments. As the demand for my instruments increased, my role morphed beyond my workbench. After 40 years of working six days a week running the business, I’m thrilled that this partnership with Warwick will enable me to return my focus to custom-built instruments while introducing our instruments and accessories to more musicians than ever before,” he wrote.
The press release stated Sadowsky met with Warwick founder Hans-Peter Wilfer at the 2019 NAMM Show, after which he visited the Warwick facility in Markneukirchen, Germany.
Sadowsky’s JR Hevron added further detail for us, saying that Warwick will be building and distributing Sadowsky’s Metro and MetroExpress instruments as well as distributing their strings and accessories. “Roger Sadowsky will continue to run the Sadowsky NYC Custom Shop, where his team will make all NYC Custom Shop Instruments,” he said.
New Sadowsky Metro and MetroExpress models will be announced at the 2020 NAMM Show at a joint Warwick/Sadowsky booth. We reached out to ask if there would be Warwick’s influence on the new models. Roger Sadowsky responded saying, “I am in Germany now working on the first samples for NAMM. They are 100% Sadowsky and they are amazing!”
We’ll provide more details as they become available.