Gibson and Gene Simmons Announce G² Line, Including New Thunderbird Bass

Gibson G² Thunderbird Bass Silver

Gene Simmons has collaborated with Gibson on a joint venture called G², which will introduce a line of instruments across the guitar company’s Gibson, Epiphone, and Kramer brands. They will also develop new entertainment content to be streamed online.

“I have been designing and trademarking bass guitars for decades, and when I heard Gibson’s vision and learned about their creative process, it just made sense for us to join forces to take things to the next level,” the KISS bassist stated. “Gibson is an outstanding company and has earned its place as a leading guitar brand with fans around the world. These guitars and basses will all be handmade, with a sound that is off the charts. The design is so beautiful and collectible that they are simply works of art.”

Gibson G² Thunderbird Bass Red

The series will kick off later this year with the G² Thunderbird Bass, an instrument that Simmons debuted during the KISS concert in Dubai for New Year’s Eve. Details on the axe are still limited, but we do know it will come in an ebony and silver version as well as an ebony and blood red version. Each will sport the new G² logo on the pickguard. A price point is yet to be announced.

“Gene is not only one of the most celebrated musicians and rock stars of all time. He is also an entrepreneur, record producer, actor, and overall creative person. His brain is always working, and I love that about him,” said Cesar Gueikian of Gibson Brands. “When we first connected, we immediately engaged in the most interesting conversations about guitars, entertainment, and business. Our shared vision compelled us to explore a partnership that would include developing instruments and creating a new platform to entertain and inspire new generations of Gibson and Gene Simmons fans to create music. Expect epic things.”

We’ll keep you updated with more details as they become available.

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Share your thoughts

  1. Mark B


  2. Sarcasmo

    Sounds like a set-up to sue people who play regular thunderbirds for not “playing authentically”.

  3. Charles

    I wouldn’t buy anything that this jerk Simmons has anything to do with.

  4. David Lee

    Funny how this narcissistic douche thinks it takes him to get Gibson “to the next level”.

  5. John Davis

    Looking forward to seeing one of these in the flesh! I love my Gibson basses, but I wish that Gibson would reissue the Grabber!

  6. Ralph Medeiros

    Gene was one of the reasons I started playing bass,and in fact,I had one of the original Grabbers.Honestly looking back,it was one of the worst,toneless pieces of crap,that I ever had the displeasure of playing.I had to jam a toothpick in place to hold the pickup in place.Thanks Gene ,but no thanks for this overpriced piece of crap.