Gibson and Gene Simmons Announce G² Line, Including New Thunderbird Bass
Gene Simmons has collaborated with Gibson on a joint venture called G², which will introduce a line of instruments across the guitar company’s Gibson, Epiphone, and Kramer brands. They will also develop new entertainment content to be streamed online.
“I have been designing and trademarking bass guitars for decades, and when I heard Gibson’s vision and learned about their creative process, it just made sense for us to join forces to take things to the next level,” the KISS bassist stated. “Gibson is an outstanding company and has earned its place as a leading guitar brand with fans around the world. These guitars and basses will all be handmade, with a sound that is off the charts. The design is so beautiful and collectible that they are simply works of art.”
The series will kick off later this year with the G² Thunderbird Bass, an instrument that Simmons debuted during the KISS concert in Dubai for New Year’s Eve. Details on the axe are still limited, but we do know it will come in an ebony and silver version as well as an ebony and blood red version. Each will sport the new G² logo on the pickguard. A price point is yet to be announced.
“Gene is not only one of the most celebrated musicians and rock stars of all time. He is also an entrepreneur, record producer, actor, and overall creative person. His brain is always working, and I love that about him,” said Cesar Gueikian of Gibson Brands. “When we first connected, we immediately engaged in the most interesting conversations about guitars, entertainment, and business. Our shared vision compelled us to explore a partnership that would include developing instruments and creating a new platform to entertain and inspire new generations of Gibson and Gene Simmons fans to create music. Expect epic things.”
We’ll keep you updated with more details as they become available.