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Marketing Music Archives

Sharing Your Music on Social Media
Ask Damian Erskine

Sharing Your Music on Social Media

Q: I’m in a band and most of us are of the mind that we should have as much material out there on social media as possible. We’ve started posting snippets of rehearsals, live streaming gigs and encouraging people to post videos of our shows online, etc… One member of the band is very much against it all. He wants...

Hal Leonard Publishes “Music Marketing for the DIY Musician”
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Hal Leonard Publishes “Music Marketing for the DIY Musician”

The author of Billboard Books’ best-selling The Musician’s Handbook has some more advice to offer. This time, Bobby Borg, who has a long career as a musician, educator and author, is turning his eye and pen to going DIY with . Published as part of Hal Leonard Corp.’s Music Pro Series of guides and CDs, the book shares how innovative...

Putting the Chart Before the Horse
The Business of Music

Putting the Chart Before the Horse

Or, The Grateful Dead and the Top 40. I wonder if Jerry ever got jealous of acts that were able to put songs on the radio. (The Dead had exactly one hit record…) I hope not. Jerry was in a different business. Sure, he played music. Elton John also plays music. But they were in different businesses, performing for different...

The Culture of Free
The Business of Music

The Culture of Free

The game theory of discovery and the birth of the free-gap It all started because of the discovery problem. Too many things to choose from, more every day. No efficient way to alert the world about your service, your music, your book. How about giving it away to help the idea spread? The simplest old school examples are radio (songs...