Fender Launches Fender Music Korea to Deepen Reach with Musicians and Dealers
Fender is expanding their global presence with the establishment of Fender Music Korea (FMK), which is a “new wholly owned and operated subsidiary dedicated to managing all direct-to-dealer and direct-to-consumer operations for FMIC products in Korea.” The operation will be the exclusive distributor of Fender Musical Instruments Corporation (FMIC) products in the country. That includes the Fender, Fender Custom Shop, Squier, Gretsch, EVH, Charvel, and Jackson brands.
Led by General Manager Jack Kim, the subsidiary will commence its operations on October 1, 2025.
“Korea is one of the most dynamic and exciting music markets in the world, and this move allows us to deepen our connection with musicians and retailers,” said Andy Mooney, CEO of Fender Musical Instruments Corp. “The establishment of Fender Music Korea is a significant step in strengthening our global presence, delivering innovative, world-class products, and creating new opportunities for growth in the APAC region.”
FMK will take over for Guitarnet and PK International, who have been the distributors thus far. “We are incredibly grateful to Guitarnet and PK International for their exceptional stewardship of FMIC’s brands,” said Edward “Bud” Cole, President of Asia Pacific for Fender Musical Instruments Corp. “We aim to build on Fender’s already strong legacy in Korea to create even more excitement and growth for dealers and consumers.”
In his time with No Treble, Kevin has met hundreds of amazing bassists and interviewed icons like Jack Casady, Victor Wooten, Les Claypool, Marcus Miller, and more. He's a gigging bassist performing jazz in Northern Virginia and bluegrass with The Plate Scrapers up and down the East Coast. Kevin appreciates all genres of music, from R&B to metal and everything in between. Connect with Kevin on Facebook and check his performance schedule on his website.
