NAMM Cancels 2021 Winter Show, Announces Online “Believe In Music” Week


After canceling the 2020 Summer NAMM Show, the National Association of Music Merchants (NAMM) has announced that the 2021 Winter NAMM Show scheduled for January has also fallen victim to the COVID-19 pandemic. The music industry trade show, which draws over 100,000 artists, vendors, and media members to California, has officially been canceled. However, a new online component is being implemented in its absence.

“Given the current realities of the COVID-19 pandemic and the health and safety of NAMM members as our first priority, it is now clear there is no path forward for an in-person event in California, and we have made the difficult decision to cancel The 2021 NAMM Show,” NAMM writes. “While we are disappointed that we will not be able to gather our NAMM family in-person this January, we are reimagining how to connect all facets of the industry while benefiting those most deeply impacted with the launch of Believe in Music: The global gathering to unify and support the people who bring music to the world.”

Believe in Music will be held over the week of January 18th and will feature programming and professional education components. There will also be an interactive marketplace for connecting buyers and sellers. Several annual events will still be held virtually, including the TEC Awards, the Top 100 Dealer Awards, and the Grand Rally for Music Education. As with the regular NAMM Show, the “Believe in Music” event will be limited to NAMM members in the music industry.

“Emerging and established musicians and fans are invited to connect with brands and in special music-making projects and opportunities to showcase their talents and performances throughout the week, opening the potential to gather music makers in a capacity not restricted by location,” NAMM adds.

Believe in Music will kick off January 18, 2021. For more information, visit the NAMM website.

Get daily bass updates.

Get the latest news, videos, lessons, and more in your inbox every morning.

Share your thoughts