Business Of Music Archives - Page 2
Bobby Owsinski Releases Social Media Promotion Book for Musicians
Social media has played a major role in the careers of countless musicians and has helped to give a larger voice to independent artists. Music industry veteran Bobby Owsinski has compiled his social media strategies in a new book, Social Media Promotion for Musicians: The Manual for Marketing Yourself, Your Band and Your Music Online. Available in paperback and Kindle...
Life as a Working Bassist: Where Does the Money Come From?
Q: What is the reality of how guys like you earn a living? I don’t mean to imply that you are “rolling in it,” but how do bassists who focus on freelance work actually make ends meet? A: Great question! Although I’ve talked about the various ways to make things happen in a career or in a scene, I don’t...
When a Band Member Quits: A Discussion of Music Rights, Replacements and Other Considerations
Q: I play with the Rock ‘Em Sock ‘Em Robots (Arlington, VA). The only founding member of the band who’s been with the band longer than I have has just decided to call it quits. He was responsible for the riffs on our first album, which is also still under production. Now while I am the band’s primary vocalist/bassist/songwriter, he...
Getting Recognized: Advice for Bassists
Q: How do I brand myself as an internationally recognized bass player? How does one get endorsed to an international brand? A: You’d be surprised by how many times I get this question. It seems that many think there may be a trick or a simple solution to “making it”, “getting discovered” or “scoring an endorsement”. There are a few...
The Culture of Free
The game theory of discovery and the birth of the free-gap It all started because of the discovery problem. Too many things to choose from, more every day. No efficient way to alert the world about your service, your music, your book. How about giving it away to help the idea spread? The simplest old school examples are radio (songs...
Ask Damian Erskine: Landing Endorsements
Q: I am in the process of getting endorsements, but I want to know what the most effective way to get it done right the first time. I was at NAMM this year and spoke to a variety of people just to meet and greet, but I didn’t ask for artist endorsements. I have an EPK (pics, vids, recordings, and...