According to the Detroit Free Press, the widow of Motown’s master bassist James Jamerson is suing La Bella Strings for using his name and image in its marketing. The suit is seeking at least $25,000.
Annie Jamerson, 68, is filing the suit against La Bella, which “touts James Jamerson in the packaging and ads for a set of bass strings.” The complaint filed says that this interferes with James Jamerson’s right of publicity, which should pass to a figure’s heirs.
Jamerson’s attorney sent cease and desist letters to several companies last year for using the bassist’s image on products, and they all complied except La Bella, who could not be reached for comment on the situation. “We gave them multiple chances. They’re more interested in making money off the product than with Annie’s rights,” said attorney Jeffrey Thennisch.