Fender Announces Online Configurator with American Design Experience

Ever wanted to mix and match your favorite parts of a Fender? Now you can with the company’s new American Design Experience. Originally introduced in 2011 at the Fender Visitor Center in Corona, California, the direct-to-consumer program now has an online presence to allow you to customize your own instrument via an online configurator tool.

The configurator lets you start with either an instrument from scratch or “collaborate” with an artist by modifying an existing model designed by an artist. The artist model basses include works by bassists Scott Devendorf, Amos Heller, Branden Campbell, Tim Foreman, and Matt Freeman.

After choosing a basic model, you’re given body style options of Modern or Vintage. The American Design Experience also adds right or left-handed orientation for southpaws. From there you have 12 steps including choosing body material, color, neck type, fingerboards, pickups, hardware, pickguard selection, and just about everything else you could tweak. Finally, you can customize your neckplate with two lines of text for a $25 upcharge.

Designs can be saved and shared online or downloaded as wallpaper. Each bass comes with an owner’s manual, an American Design Experience collectible booklet, a strap, a polishing cloth, a cable, and adjustment wrenches. Prices start at $1,499 and include free shipping. At this time, the Fender Amercian Design Experience is only available to residents of the United States.

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