Marshall Amplification Acquired by Zound Industries
In an interesting turn of industry news, the iconic amp company Marshall Amplification is set to be acquired by Zound Industries. The Swedish company, which also owns Adidas, previously licensed Marshall brand speakers and calls the deal the “next chapter for the decade long and highly successful partnership.”
Zound will acquire Marshall Amplification, while the Marshall family will become the largest shareholder of the newly minted Marshall Group. Marshall was founded in 1962 by Jim Marshall and his son, Terry, who will play a key role in the new entity with his family members, Zound says.
“Since my father and I created the original Marshall amp back in 1962, we have always looked for ways to deliver the pioneering Marshall sound to music lovers of all backgrounds and music tastes across the world – and I’m confident that the Marshall Group will elevate this mission and spur the love for the Marshall brand,” Terry Marshall states.
Marshall is best known for their guitar amps, though their bass amps have been used by rock royalty like Lemmy Kilmister, Jack Bruce, and Andy Fraser. They purchased Eden Amplification in 2011 but sold it a decade later.
Zound’s website states that the merger will bolster the brand.
“Marshall Group will leverage Zound Industries’ first-class design, branding and go-to-market capabilities while building on Marshall Amplification’s experience and reputation as a true icon in rock ‘n’ roll history, having served as the music industry’s amplifiers of choice for over 60 years,” they write. “With this deal, the Marshall brand will resonate far more loudly, and Marshall Group will benefit from a holistic strategy and global business operations to boost its momentum in both revenue growth and profitability.”